Meta Campaign Pitch
PRINT + DIGITAL
Each year, a Promotions class of 30 students is selected to compete in the National Student Advertising Competition by making an integrated campaign. As this year’s Art Director, I was charged with creating the pitch book‘s creative direction and executing a cohesive design that answered our client and creative brief. Please email me to view the full plan book.
Explore the Get Closer Microsite, designed in Adobe XD. Select “Get Closer HQ” in the top menu bar.
The following designs are explorative designs of ways to use the Meta branding with our Get Closer campaign creative formula.
Exploratory Design
In the fall semester, the class was divided into 5 groups to create campaigns. As the art director and graphic designer, I conceptualized and created our creative direction communicating how education can be leveled up with VR by having old school meet new school.
